KeVita in the News

http://www.foodism.com/index.php/artisinal-foods/656-boosting-our-benefi...


Written by Claude Deville

The largest immune system organ in our bodies is our intestines. It has been said that there are more bacteria in our digestive system than cells in our entire body.

The colon alone contains trillions of bacterial cells. Traditionally, people that have consumed large quantities of probiotic-containing foods have had especially long life spans. In fact, the word “probiotic” literally means “for life”. Unfortunately, most of us no longer have a diet or lifestyle that helps sustain large numbers of these important bacteria in our bodies.

Probiotics work directly in our intestines to help digest food and purge waste. A diet of processed, over-refined, or sterilized foods can destroy the natural balance of healthy flora in our intestines. Even when eating a so-called healthy diet, our body's flora is bombarded with chemicals, pesticides, and antibiotics. Studies have shown that over time, the body becomes less efficient at digesting food and maintaining high levels of probiotics in the intestines.

Natural and fermented foods high in Prodiotics can be highly beneficial to boosting the the vital beneficial bacteria in our intestines. For those raised with traditional Western medical modes of thinking, bacteria is a dirty word. But while some bacteria cause disease, others, if nourished properly, can go a long way toward preventing it.

By the time we are four days old, our digestive systems are loaded with bacteria.Because the stomach is highly acidic, most bacteria make their home in the small and large intestines, and the real probiotical population center is the colon itself.

Under normal circumstances, bacteria in the digestive system live in a state of balance and harmony, but a bad diet, antibiotics, and certain western medicines can throw the delicate probiotic balance off and lead to a host of difficulties. Proper protection and nourishment of our healthy bacteria is the answer.

Fiber helps probiotics to thrive, and the increased presence of probiotics can help prevent or decrease food sensitivities resulting from "leaky gut" syndrome", which occurs when partially-digested food particles (along with toxic molecules and disease-causing bacteria) are allowed to pass through damaged intestinal lining. Many reactions that are initially thought to be incurable food allergies are actually food sensitivities.

Treatment for this type of syndrome includes a full regimen of probiotics, along with enzymes and amino acids that will work to rebuild the weak intestinal walls. Proactive probiotic supplements and dietary improvements can resolve the issue along with the creation of a low-fat, high-fiber, low-stress, high-exercise lifestyle.

Improved liver function is another benefit linked to probiotic intake, since the liver has fewer toxins to deal with if the probiotics are working. Another gain is the reduction of serum cholesterol, because probiotics convert cholesterol into a less absorbable and more eliminatable form. Other benefits include lowered blood pressure and normalized hormone levels.

The most immediate and widely available way to ingest probiotics is through naturally fermented and probiotic rich foods and drinks or cultured milk products such as yogurt or kefir. KeVita™ a powerful new probiotic drink which contains various strains of dairy and lactose free probiotics originating from kefir derived cultures is very effective as well as traditional Kombucha, or tea kvass, which also contains probiotics.



Friday, July 8, 2011 - 11:23


Ventura, Calif.KeVita Probiotics Drinks, which offers a unique assortment of dairy-free probiotic drinks, maintains its tremendous growth by partnering with several new independent, natural grocers nationwide.

With its continued success both with retailer and consumers, KeVita is proud to add these valuable retail partners:

Earth...



Thursday, October 27, 2011 - 19:16

Ventura, Calif. - KeVita Probiotics Drinks, which offers a unique assortment of dairy-free probiotic drinks, maintains its tremendous growth by partnering with several new independent, natural grocers nationwide.

With its continued success both with retailer and consumers, KeVita is proud to add these valuable retail partners:

Earth Fare - As one of the largest natural food retailers in the nation, Earth Fare makes healthy eating convenient, affordable, fun and - of course - delicious. With 21 stores in six states, Earth Fare offers everything from ready-to-go meal options, local and organic farm fresh fruits and vegetables, and full service meat, poultry and seafood departments.

Haggen Foods - This retailer is a dynamic, growing company that was founded in 1933 in Bellingham, Wash. The company currently operates 29 supermarkets throughout Washington and Oregon. Haggen prides itself on its unique offers, including scratch-prepared products are made from recipes developed in-house, in-store pharmacies with licensed pharmacy professionals specializing in community healthcare, and Market Street Cafés with dining areas.

Bristol Farms - Bristol Farms has collected a long string of accolades since their first store opened in 1982 in Rolling Hills, Calif. Local media has given this Carson-based gourmet and specialty food retailer notable recognitions, naming Bristol Farms the "best small market," with the "best deli," "best sushi," "best meat," and "best cooking school."

Andronico's - This independent natural retailer was established in 1929 and has eight locations throughout California. In addition to offering the healthiest food options, they also provide customers with recipes, customized catering and fun and informational emails about healthy lifestyle choices.

Nugget Markets - Nugget Markets prides itself on being a family-owned business since its inception in 1926. The market got its start in Woodland, Calif. by the Stille family, and the Stilles are still running the business today. The retailer provides customers with the best quality grocery items at the lowest prices. There are currently nine Nugget Market locations in the greater Sacramento area.

"KeVita offers a strong product and a strong retail partnership, and our tremendous and ongoing growth is a testament to that," said William Moses, co-founder and CEO of KeVita. "Consumers have come to appreciate the many benefits of probiotics and are thrilled to be able to get a daily dose through a refreshing and delicious beverage like KeVita."

In addition to the recent retail expansion, KeVita has been accepted in the NCGA (National Cooperative Grocers Assoc) to run targeted programs to 36 Co-Ops in the West and 105 in the East & Central.

KeVita is a collection of probiotic superdrinks that are quickly becoming a top probiotic drink brand among the active, conscious consumer. KeVita's proprietary probiotic culture is made in a water base with beneficial bacteria, lactobacillus Paracasei, the same beneficial bacteria found in traditional dairy kefir from the Middle East. This combined with organic fruit purees, coconut water or teas creates a delightful taste that packs a boost of digestive-enhancing probiotics that promote digestive health and support the immune system. KeVita is made using locally grown ingredients whenever possible, and manufactured through state-of-the-art sustainable production methods in their Certified Organic plant in Ventura, California.

KeVita's superdrinks are currently available six great flavors. Each flavor offers its own unique blend of antioxidants and nutrients, as well as 20 billion digestive-aiding probiotics. Additionally, all of KeVita's delicious drinks are gluten-, soy-, and dairy-free and are a refreshingly effervescent and delicious drink. For more information, please visit the website at http://www.kevita.com or join them on Facebook.

About KeVitaT Probiotic Drinks
KeVitaT is a collection of non-dairy probiotic superdrinks that are quickly becoming a top probiotic drink brand among the active, conscious consumer. KeVita ferments its original certified organic culture with L-paracacei probiotic. The combination of organic fruit purees, coconut water or teas creates a tantalizing taste that packs a boost of digestive-enhancing probiotics. KeVita is made using locally grown ingredients whenever possible. KeVita employs state-of-the-art sustainable manufacturing methods in their Certified Organic plant in Ventura California. KeVita currently offers six delightful flavors and has nationwide distribution through various independent and national retailers. Read more about KeVita at http://www.kevita.com.



Friday, June 24, 2011 - 15:19
KeVita now selling in Wegmans. To read more, click here


Wednesday, June 15, 2011 - 14:22
KeVita expands retail into Wegmans. To read more, click here


Wednesday, June 15, 2011 - 14:22
KeVita expands retail into Wegmans. To read more, click here


Wednesday, June 15, 2011 - 14:22
KeVita expands retail into Wegmans. To read more, click here


Wednesday, June 15, 2011 - 14:22
KeVita expands retail into Wegmans. To read more, click here


Wednesday, June 15, 2011 - 14:22
KeVita Organic Probiotic Drink Lemon Ginger reviewed. To read more, click here


Monday, June 6, 2011 - 08:56

Ventura, Calif.KeVita Probiotics Drinks, a fast-rising leader in the natural, organic probiotic movement, continues its rollout into natural grocers nationwide with new distribution channels in Wegmans stores throughout the Northeast. As trends point out, probiotics are right up there with Omega-3's as the hottest selling dietary-supplement...



Thursday, October 27, 2011 - 19:16

Ventura, Calif. - KeVita Probiotics Drinks, a fast-rising leader in the natural, organic probiotic movement, continues its rollout into natural grocers nationwide with new distribution channels in Wegmans stores throughout the Northeast.

As trends point out, probiotics are right up there with Omega-3's as the hottest selling dietary-supplement out there.(1) Consumers are demanding these in stores and are spending upwards of billions of dollars annually on probiotics. The industry has experienced an increase in probiotic sales of 37-percent in one year alone.(2) What better way to get your daily dose than with a gluten-, dairy-, soy-free refreshing drink option, like KeVita.

"Our delicious dairy-free cultured drink is blended with organic fruit purees and fermented to perfection to create a truly refreshingly delicious beverage," said William Moses, co-founder and CEO of KeVita. "We are thrilled to partner with such a strong retailer, like Wegmans, who sees the potential of our product. We look forward to a successful launch into their stores."

With six great flavors to choose from, KeVita's superdrink is helping to fuel the probiotic drink movement, a culture that is taking on an identity of its own. KeVita is quickly becoming a refreshment of choice as today's conscious consumers seek out healthy and beneficial alternatives to the sugary, 'empty calorie' choices frequently found on retail shelves.

KeVita is manufactured in a state-of-the-art, sustainable, and certified organic plant located in Southern Calif. Each of the six flavors offered by the company has its own unique blend of antioxidants and nutrients, as well as 20 billion digestive-aiding probiotics. For more information, please visit the website at http://www.kevita.com or join them on Facebook.

About KeVitaT Probiotic Drinks
KeVitaT is a collection of non-dairy probiotic superdrinks that are quickly becoming a top probiotic drink brand among the active, conscious consumer. KeVita ferments its original certified organic culture with L-paracacei probiotic. The combination of organic fruit purees, coconut water or teas creates a tantalizing taste that packs a boost of digestive-enhancing probiotics. KeVita is made using locally grown ingredients whenever possible. KeVita employs state-of-the-art sustainable manufacturing methods in their Certified Organic plant in Ventura California. KeVita currently offers six delightful flavors and has nationwide distribution through various independent and national retailers. Read more about KeVita at http://www.kevita.com.

1. Natural Foods Merchandiser (May 28, 2011). Newhope360.com. Retrieved from http://newhope360.com/probiotics-prebiotics
2. Winter, J. Functional Ingredients (November 3, 2010). Newhope360.com. Retrieved on May 28, 2011 from http://newhope360.com/probiotics/bacteria-buddies-americans-love-their-probiotics



Wednesday, June 15, 2011 - 14:22
KeVita hires Verde PR & Consulting.
To read more, click here


Wednesday, June 15, 2011 - 14:22
KeVita hires Verde PR & Consulting.
To read more, click here


Wednesday, June 15, 2011 - 14:22
KeVita hires Verde PR & Consulting.
To read more, click here


Monday, June 6, 2011 - 08:56

Ventura, Calif.KeVita Probiotics Drinks, an up-and-coming leader in the organic probiotic drinks category with a unique offering of kefir-infused beverages, announces Verde PR & Consulting as its agency of record, effective immediately. The first natural beverage company to use coconut water as a base,...



Thursday, October 27, 2011 - 19:16

Ventura, Calif. - KeVita Probiotics Drinks, an up-and-coming leader in the organic probiotic drinks category with a unique offering of kefir-infused beverages, announces Verde PR & Consulting as its agency of record, effective immediately.

The first natural beverage company to use coconut water as a base, KeVita takes the probiotic drink movement a step further by using locally grown fruits, manufactured in a state-of-the-art, sustainable, and certified organic plant located in Southern Calif.

Successful brand communications for KeVita demands a PR partner with similar values, core market intimacy, knowledge and breadth. As the only PR firm with a corporate social responsibility consulting practice in the outdoor, natural grocery and active lifestyle markets, Verde PR offers strategic initiatives tied to the common goal of creating memorable bridges to the conscious consumer and consumers searching for brands to align themselves with both in lifestyle and ethics.

At its inception, KeVita's vision was quickly realized as winemaker and connoisseur, William Moses, began to use his brewing and fermenting knowledge to join forces with Chakra Earthsong Levy, who was making kefir out of her home. The pair combined a unique blend of kefir with the freshest local fruits and teas to produce a probiotic superdrink.

Sugary, carbonated beverages and other 'empty calorie' drinks are continuing to be less popular in the media and among conscious consumers. What's more, these types of unhealthy beverages are identified as key culprits in the ever-growing obesity issue in the U.S. With both key trends as motivators and with a shared passion, Moses and Levy combined their knowledge to create the unique, refreshing and nutritional powerhouse beverage that is KeVita. The beverages are more than meets the eye, as they also embody the emerging culture, and in particular the fast-growing KeVita Culture. It is also a lifestyle that encourages consumers to drink in the KeVita Culture and community that celebrates joyful, healthy and active living.

"Consumers, distributors and retailers alike are gravitating toward healthier beverage choices and realizing the benefits of probiotics," says William Moses, CEO and co-founder of KeVita. "And today's consumers specifically are paying closer attention to labels, manufacturing standards and sourcing, thus choosing healthy foods and beverages that align with their ethical values and standards. Verde's continued dedication, market knowledge and relationship status will enable KeVita to make marked headway in various markets, including the core natural, health and wellness categories."

KeVita began distribution with Whole Foods in 2011, a benchmark that indicates broader awareness of the brand and increased demand for the product collection. KeVita is also distributed through several fine independent retailers throughout the country, and additional rollouts and distributions are on the horizon. The products are nationally distributed by UNFI, United National Foods, Inc.

Currently KeVita offers six tantalizing flavors: Strawberry Acai, Mango Coconut, Original Coconut, Lemon Ginger, Living Greens and Green Tea. Each flavor offers its own unique blend of antioxidants and nutrients, as well as 20 billion digestive-aiding probiotics. Additionally, all of KeVita's delicious drinks are gluten-, soy-, and dairy-free and are lightly fermented, which makes for a light, bubbly and refreshing drink.

The company backs up its natural, unique and healthy product offering with a strong corporate social responsibility platform that contains environmental and social stewardship offerings. For more information, please visit the website at http://www.kevita.com.

About KeVita Probiotic Drinks
KeVita is a collection of probiotic superdrinks that are quickly becoming a top probiotic drink brand among the active, conscious consumer. KeVita makes its original certified organic non-dairy kefir culture, loaded with l-paracacei probiotic, blended with organic fruit purees and teas to create a tantalizing taste that packs a boost of digestive-aiding probiotics; a healthy alternative to 4x 8oz containers of yogurt. KeVita's unique probiotic drink includes its own certified organic, proprietary, kefir culture is made in Venture Calif. using locally grown ingredients. KeVita employs state-of-the-art sustainable manufacturing methods in their Certified Organic plant.

KeVita currently offers six delightful flavors and has nationwide distribution through various independent and national retailers. Read more about KeVita at http://www.kevita.com.

About Verde PR & Consulting
Verde PR & Consulting is a full-service public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde's clients are in the nature-based outdoor, bike and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. Visit www.verdepr.com for more information.



Wednesday, June 15, 2011 - 14:22
Learn what BevNet.com has to say about the different flavors of KeVita by clicking on the product below...

Living Greans

Matcha Green Tea

Strawberry Acai

To read full article, click here



Ventura, CA (March 10, 2011) – KeVita™ Probiotic Beverages, the first probiotic coconut-based drink available nationally, is rolling out six refreshing organic flavors at Whole Food Market stores nationwide.

Eager, health-conscious customers created a successful launch and demand for the coastal Southern California based KeVita™ Probiotic Drinks early in 2010 with three original flavors: Lemon Ginger, Matcha Green Tea and Living Greens™. Whole Foods Market will carry the delicious original beverages, plus three new refreshing KeVita™ varieties: Original Coconut, Coconut Mango and Coconut Strawberry Acai. “KeVita™ commits to being a trusted provider of probiotic beverages and setting the standards for integrity, reliability and efficacy in every drink we bottle,” said William D. Moses, CEO, Co-Founder and Director of KeVita™ Probiotic Beverages.

KeVita™ is a delicious probiotic drink derived from kefir cultures. KeVita™ enhances beneficial digestive flora with 20 billion active probiotics at time of bottling, delivering more probiotics per serving than leading yogurts and kombuchas. For centuries, kefir was traditionally cultured in milk and made into a healthy, flavorful beverage similar to yogurt. Today, KeVita™ uses its proprietary process in creating a deliciously refreshing organic drink.

KeVita™ Probiotic Drinks provide:

* Organic KeVita™ probiotics, derived from kefir cultures
* Enhanced beneficial digestive flora
* 100% of the Recommended Daily allowance of Vitamin C
* Three new KeVita™ coconut flavors that have no sugar added
* A refreshing vegan beverage, diary, gluten, soy & corn free

Presented in 16-fluid oz bottles with a suggested retail price of $3.49 per bottle, KeVita™ Probiotic Drinks are available in six delicious flavors at Whole Food Market stores nationwide:

Original Lemon Ginger, Green Tea, Living Greens™, Coconut Original, Coconut Mango and Coconut Strawberry Acai.

KeVita™ is nationally distributed by UNFI, United National Foods Inc.

For more information about KeVita™ Probiotics Beverages/Drinks please visit or email through KeVita.com



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